ASA was founded in 2002 in Hyderabad, India and is a subsidiary of the Rs 4 billion Kapil Group.

A Partnership with ASA allows our clients to get the following competitive advantages

PRO ~ GEN is a CRM product for general insurance agents. The purpose of this product is to maintain and present  client information. It also helps maintain details such as insurance type, policy period, premium, sum assured, and commission. Commission calculations can be done automatically.

Using this product one can maintain details of claims and endorsed policies and also monitor commissions earned.

The software provides facilities for generating both dynamic and static reports. Important information is presented in the form of charts and graphs to provide a snapshot of the agent's performance. Using dynamic reports the agent can generate reports based on the fields selected. Reports pertaining to commission earned can be generated in various formats.